Sharing the pain. How to toss the creative director out of his office.

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"The game is no longer just a game, it's a community, relations between players, and the brand." - Alexandre Amancio, left Ubisoft in January 2012 after being creative director of Assassin's Creed Revelations.
Game director Patrice Désilets served as creative director on the original Assassin's Creed and is largely attributed to the birth of that popular franchise.
"I was notified of this termination in person, handed a termination notice and was unceremoniously escorted out of the building by two guards without being able to say goodbye to my team or collect my personal belongings."
Assassin's Creed developer Jean-François Boivin was also dismissed by Ubisoft in similar fashion.
Did they do something wrong or something right?
Pain gameplay. Mime Toss.